Christmas Marketing Tips: 2 Ways You Can Use Segmentation To Increase Conversions
by Justin Premick on December 2nd, 2008This is the 3rd of 3 posts discussing Christmas marketing.
In the last Christmas marketing tip, you read my thoughts on focusing your efforts on building your list, rather than pulling in a few extra sales:
[H]owever hectic the holiday season is, and however much people talk about spending around this time of year, it’s only how long - two months? Maybe? Out of a whole year?
Rather than just squeezing another buck out of your current list, maybe you should instead work on getting more subscribers that you can build relationships with and market to all year long.
I’m sure some of you raised your eyebrows at that one. After all, building your list is all well and good for the long term, but what about now? Don’t short term results matter?
Of course they do. So how can we can get more sales, both from existing customers and first-time buyers?
Continue reading “Christmas Marketing Tips: 2 Ways You Can Use Segmentation To Increase Conversions”
Comments: 1
Thanksgiving Support Hours
by Justin Premick on November 26th, 2008Our support offices will be closed for Thanksgiving on Thursday, November 27, 2008.
We’ll return at 8:00AM EST on Friday, November 28 to answer your questions by phone, email and livechat.
If you have any questions on Thursday, email us and we’ll get you an answer when we get back on Friday.
You can also use the Knowledge Base to get answers to many common (and not-so-common) questions. In many cases, you’ll even find screenshots and step-by-step walkthroughs. You may find the answer you’re looking for there!
As always, we will be monitoring the system and the support inbox to address any critical issues.
Thanks, and Happy Thanksgiving!
Christmas List-Building Tips
by Justin Premick on November 25th, 2008In a previous Christmas marketing tip, you learned about 3 potential goals that you might set for your email marketing campaigns this season.
One of those goals - getting more subscribers - doesn’t focus primarily on immediate profits. In fact, it’s possible for you to pursue this goal and not see a single extra sale during the holiday season.
But that doesn’t mean this is a bad goal to have for your Christmas marketing. You’re simply focusing on the growth and long-term profitability of your business, rather than on relatively short-term gains.
Continue reading “Christmas List-Building Tips”
Comments: 6
New Affiliate Control Panel Makes Promoting AWeber Even Easier
by Ron Givens on November 20th, 2008Your feedback regarding AWeber’s new features has been very positive over the past several months. Thank you for your enthusiasm!
In addition to the new features we’ve released for customers, we’re very happy to announce that we’ve revamped the affiliate control panel! The brand-new interface allows you to manage your affiliate campaigns even more effectively.
Continue reading “New Affiliate Control Panel Makes Promoting AWeber Even Easier”
Comments: 14
Christmas Marketing Tips: What’s Your Goal?
by Justin Premick on November 13th, 2008I’m not sure whether it was the plastic trees in the supermarket, the snow we got here last week or the first “what do you want this year?” question I fielded last night, but at some point it became obvious: Christmas is just around the corner. Is your business ready?
Even with a sagging global economy, sales during this coming season are expected to rise slightly over last year.
Of course, to get your share of the Christmas action, you’ll want to pull out all the stops in your marketing.
So where do you start?
Continue reading “Christmas Marketing Tips: What’s Your Goal?”
Comments: 14
RSS to Email: 3 Tips To Get You Started
by Justin Premick on November 11th, 2008More bloggers than ever are converting RSS to email to connect with a wider audience. (Maybe you’re one of them.)
Now that the idea that RSS and email can and should coexist has taken hold, what can bloggers learn from the email marketing world and use to make RSS to email (even more) worth their while?
Continue reading “RSS to Email: 3 Tips To Get You Started”
Comments: 5
Short Maintenance Period Saturday Night
by Justin Premick on November 6th, 2008Update: This maintenance was completed successfully from 11:50PM - 12:50AM (1 hour). All systems are normal.
Our Development team will be performing database maintenance for 2 hours this Saturday night.
As a result, you will be unable to login to your AWeber account from 11PM EST on Saturday, November 8th until 1AM EST on Sunday, November 9th.
No messages will be sent during this time. Any messages scheduled to be sent during this time will be sent once the maintenance is completed.
Your web forms will continue to collect subscribers, and we will continue to track opens and clicks.
On behalf of our entire team here, thanks for understanding as we keep AWeber running smoothly!
AWeber-Twitter Integration Now Works With Blog Newsletters
by Justin Premick on November 6th, 2008Just a quick note to say that the Twitter your email newsletters tool now works for Blog Broadcasts, too.
So you can now use AWeber to convert from RSS to email to Twitter – and get your message out to your audience even more easily than before! 
To tweet your blog newsletter, edit it – you’ll see the “Syndicate” and Twitter sections now appear:
Also, we fixed an oversight where personalization tags were being included in some tweets – so now, if you personalize your email subject lines with say, {!firstname_fix}, that field won’t appear in your tweet.
Enjoy – and don’t forget to follow AWeber, Tom, Sean and Justin (me) on Twitter!
Comments: Leave a comment
Email Segmentation Lifts Sales Over $31,000
by Justin Premick on November 4th, 2008Over the past week or so, we’ve talked about email segmentation a few times.
While the three posts did show you how to segment your subscribers, they didn’t talk much about why you should do so, or what to say to different groups. Some of you asked about this.
Well, just the other day, AWeber user Yaro Starak talked about those very things on his blog, sharing how they helped him raise sales over $31,000.
A couple thoughts on his experience and results:
Continue reading “Email Segmentation Lifts Sales Over $31,000″
Comments: 11
Interview: Talking Email Marketing on the Internet Marketing Radio Show
by Justin Premick on October 31st, 2008Recently, Jeff Dyson of the Internet Marketing Radio Show asked me to join him on an episode to talk email marketing.
A few things we talked about:
- Why every page of your site may be a list-building opportunity
- What happens when you ask for too much information in a signup form
- An example of how email segmentation can help raise sales
- Things you can split test on your signup forms and in your emails
- Factors that affect average open rates
To listen to the full (40-minute) interview, head over to Jeff’s site.
Comments: 1
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Email Marketing Tips
Christmas Marketing Tips: 2 Ways You Can Use Segmentation To Increase Conversions - ( 12/2/08 )Thanksgiving Support Hours - ( 11/26/08 )
Christmas List-Building Tips - ( 11/25/08 )
